Promotional videos or promos as we call them, are a type of marketing tool used by businesses and organisations to promote their products, services, or brand. These videos are intended to visually engage and compel viewers by highlighting a product or service’s characteristics, benefits, and value. Wait, does that not sound more like a regular commercial video or ad film? So, what makes promotional videos different? Promotional films are used to promote specific marketing ini

We’ve already seen how promotional videos differ from regular advertisements and how these videos play a vital role in marketing communication, building brand value and boosting sales. So, what is a perfect recipe for a promotional video? The key to making a good promotional video is a combination of a strong story or cause, knowing your target audience, a clearly crafted message or unique value proposition, well-planned execution and even better distribution. There are diffe

Why are documentary films important? Perhaps a better question would be, what sells documentary films? Why does the viewer choose to remain hooked on the reality of life rather than its larger-than-life portrayal in fiction? What is the one unfiltered feature of life that acts as the focal point of a documentary film? One of the most eye-catching things about documentaries is their ability to offer a unique perspective on real-life events, issues, and people; The in-depth vie

Think of the word ‘documentary film’; What image do you see immediately? Interviews with the subjects; Making of a product or a movie perhaps; Or the life of penguins in Antarctica? Well, it’s all of these and much more than one can comprehend, because documentary films vary from being subject focused to being poetic to observing the filmmaker’s surroundings to also being a propaganda. What’s the one common essential thread you ask? The reality, the nakedness, or as the famou

The most important factor that determines the success of an e-learning video is simplicity. As underrated as it is seems, a great e-learning video is one that leaves sope for imagination; One that is structured enough to allow the student to follow the patterns and form his own unique interpretations. Well, on some level, you’d have to be an expert teacher to create an exceptional e-learning video. But every teacher has been a student at some point.So let’s run you through t

The history of e- learning roughly started in 1960s with the first computer based training program. While, the need for teaching through storytelling has lived for at-least 400000 years before that. Yet today were are living the ‘virtual fever’ with virtual instructors in front of a virtual white board, delivering virtual bullet points. So have we really gone forward or backward? The right answer is – we’re struggling to find a balance between technology and education. The wo

Humans as a species have a primitive urge to communicate, to tell stories. To that end we developed language and writing, and as time went to we refined the tools available to us to the extent that today a sports broadcast or a new movie is watched by hundreds of millions of people and you as an ordinary viewer can send out a tweet that has the potential audience of a similar number of people. Virtual reality, still in nascent stages, does not have that reach yet, but its eff

Virtual Reality in very broad terms means experiencing a reality that is simulated and not your own; with the help of a VR headset you’re transported to another environment, where you can move around and interact with the elements of the environment, from the comfort of your home. While headset-based VR technology is relatively new, going back only a decade, researchers have been working on VR for more than half a century. The predecessors of the headset were large, clunky, a

As we discussed in our previous blog the evolution of 2D animations has opened doors to immense possibilities not only in the motion picture industry and advertising but rather has become a crucial part for businesses to communicate their message more succinctly. What 2D explainers give way for creative freedom, it demands time. Time for planning the animation which includes writing the script, storyboarding, getting voice over recorded and making mockups for the animation, t

2D animation is an old animation technique invented in the late 1800s. Essentially 2D animation consists of objects and environments operating on a 2-dimensional plane, where the only axes are horizontal and vertical. Traditionally artists used to draw every frame with pencils, and then they used to paint the images into transparent plastic sheets that are called cells. Later each of these cells were photographed one by one. It would require hours of work to produce a few sec

In a day and age, where the audience is increasingly conscious of who they are buying from and what footprints they leave. It’s become imperative for organisations to get vocal about their standpoint and communicate with every single stakeholder promoting inclusivity. Because trust and transparency have grown to become an integral part of an organisation through all the major milestones. Be it internal communication, to educate employees on new developments Explain to the end

Hey there, Here’s a quick question,What is the most significant driving factor for conversions?The simple answer is the audience’s emotional connection with your brand. And here’s a more detailed summary from global surveys: Brands which are conceived to be thoughtful and adding to the quality of life, outperform the market by 134% 81% consumers are drawn to brand’s loyalty or reward programs A satisfied customer is likely to recommend the brand to 11 different people 77% of

We recently had the opportunity to work with Evergent Technologies, for one of their corporate communications. Evergent is one of the accomplished players in the subscription management industry servicing popular clients across the globe. In September 2022, Evergent rebranded its visual design, launching a new website and redoing its workspace. As a part of this corporate communication, Raasta Studios was brought on board to capture the brand’s essence through a series of tes

Let’s start with understanding ‘branding’ Here’s the story you probably didn’t know; The word branding comes from the ancient north german word, ‘brandr’ which means to burn, referring to the practice of burning a hot iron symbol on cattle, by the herdsmen. This practice of branding went on to be continued by farmers, artisans and factories to claim their products. And today, branding has evolved far more than just naming. “A Brand is not what you say it is, it’s what they s

Plum has been associated with Raasta studios, for their video production requirements for more than a year now but this was the first time we were working with the Plum hair care team to launch their very first Onion range products. We were tasked with the job of creating three different cuts of product film for Onion range shampoo, a series of how-to-use videos for both shampoo and oil, and two different cuts of range videos. It was a three-part challenge: introducing a comp

Have you been using the same method for marketing for a long time? If so, then you definitely need to up your game. Companies that have been able to market themselves efficiently have been able to boost their sales along with their brand value. And they’ve gained enough eyeballs so that, people instantly recall their names when they think of a product or service that they sell. Secondly, have you ever considered a remedy for people not knowing much about your company? Here ar

We’ve been very fortunate the last couple of months, to try our hand at something new and extremely interesting. Performance Videos Effectively falling under the category of advertisements, performance videos however stand tall and apart from standard advertisements; In a simple sense that performance ads, especially videos, allow larger control over what content and format of the ad are consumed by which section of your audience. Traditionally, standard ads have a “one messa

How Companies like Capgemini, Uber and HDFC Life Dynamically used Video Communication Strategy to Ace the Race against Pandemic. As the COVID cases wreaked havoc in our nation, the entire economy is bound to face the impact. Certain companies not only took some noteworthy steps to get over the hues of pandemic but also used video communication to spread the word which helped their name scatter positive light. Keep reading to know how. Videos to Educate Employees about the Com

As the COVID-19 threw us into the locked houses, the industries found themselves in a deep conundrum. As it is a non-negotiable for any company to reach out to the customers irrespective of any scenario or situation, video consumption has become a critical tool for businesses within just about every industry in recent months, as they respond to the ongoing crisis. An estimated growth of 232% has been observed within a month from March 2020 to April 2020 in the Video consumpti

While video marketing is incorporated in most business strategies that get formed these days, there are businesses that can’t help but deny it. This is because of the cons that have been labeled upon them. But do they outweigh the pros? Let’s find out: “They Cost Too Much” A lot goes into getting a professional video done. The production, pre-production, post-production, sets, actors, crew, equipment, location, they all don’t just happen like that. However, compare that to th