Here’s Nick. He never quite paid attention to what people said on a radio ad. or a podcast. And he did not pay more than 2 seconds of attention to hoarding on the road or banner on social media. But when he saw a video he couldn’t help but pay attention. Nick, could be your customer too. Needless to say why. When you combine a moving visual with the sound it grasps people’s attention more strongly. And here’s 1, actually no. 1 way, to grab your viewers attention and get the m